Apple Watch 3 Touts 40 Million Apple Music Songs – How is Apple going to sell the new Apple Watch 3? The answer is music. Apple’s marketing strategy is to tout how the Apple Watch 3 will revolutionize the way people listen to and stream music. For decades, music has been an important part of Apple products and the recent announcement shows the tech giant wants to continue to be at the forefront of the evolution of music streaming. This is another example of why TuneGO is committed to becoming the leading supplier of content to streaming providers, including Apple Music.
Apple Watch Commercial’s Viral Song – This is a great case study on the power of sync-licensing, which is the licensing of music for TV, film, video games, etc. Sync licensing creates a win-win opportunity for artists and high profile brands, such as Apple, the world’s most valuable company. The music makes the advertisement for the Apple Watch 3 more interesting and entertaining. The artist receives a healthy payment in the form of licensing royalties and perhaps more importantly, the artist gains instant exposure to millions of new fans. Sync licensing is a pathway for artists to become “overnight’ household names. We at TuneGO are proud to have a partnership with APM Music, the world’s largest sync-licensing company, owned by Universal Music Group, the world’s largest music label.
U.K Music Industry Raked In $6 Billion in 2016 – Britain continues to punch well above its weight when it comes to selling music. In 2016 the British music industry grew by 6% year-on-year, contributing $6 Billion to the U.K. economy. This is another illustration of the growth and health of the music industry. Thanks to music-tech, the music industry reversed 20 years of declining revenues and is now experiencing explosive growth.
BROKEN RECORD – There Are Now 30 Million Paid Music Subscribers in the U.S. – More than 30 million people pay for music subscriptions in the U.S. for the first half of 2017, up from 20.2 million during the first half of 2016. Revenue from paid streaming has also grown substantially in 2017, reaching $1.49 Billion compared to $995 million this time last year. Paid subscriptions are led by the the growth of Spotify, Apple Music and the growth of Amazon’s streaming service.
Today’s Awesome Quote!
“Creativity is just connecting things. When you ask creative people had they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” – Steve Jobs