TuneGO® Inc., a music platform that connects independent artists with a global community of music fans and industry professionals, has named music industry veteran Alison Ball President of its wholly owned subsidiary, TuneGO Music Group, an independent and innovative record label. As President, Ball will use her more than 25 years of experience, relationships and deep knowledge obtained from her previous A&R executive roles at Warner Music, RCA, EMI and CBS. Ball will oversee all areas of TuneGO Music Group’s activities including growing the success of existing signings, developing new talent and bringing new strategic alliances to the start up.
“With the recent launch of our own record label and the release of the first studio single by Three Guests we are making big strides and fulfilling our promise to be a place where independent artists can have a chance at a real music career. The addition of Alison to our already illustrious team can only increase our already growing influence and create more opportunities and access into the music industry,” said John Kohl, CEO of TuneGO®, Inc.
Ball joins Marcus Spence, Head of A&R for TuneGO Music Group and Senior Vice President of Mosley Music Group who has worked with some of biggest names in music including Timbaland, One Republic, Chris Cornell and Nelly Furtadoand a number of acclaimed producers, including Ron Dante, a highly successful award-winning music producer with platinum selling records for Joan Jett, Cher, Barry Manilow and more. All are working at the music platform to provide opportunities for independent artists.
“I have worked with Alison and agree with the management team at TuneGO that she will make a great addition to the team. I am excited to work with her again, advocating for independent artist’s music and shepherding them through the often daunting process of building a solid music career,” extolled Spence.
For more than 20 years Alison Ball honed her skills in the entertainment business working at various record labels that included a stint as Vice President of A&R at Warner Bros. Here she supervised and controlled all creative and recording budgets; a cumulative budget of $40 million for a powerhouse roster that included multi-platinum recording artists Prince, Chaka Kahn and Curtis Mayfield, to name a few. She also discovered, developed and signed several new generation multi-platinum artists, including the critically acclaimed and Grammy nominated Eric Benet who had multiple #1 singles. She was credited with creating a 25% increase in the recorded sales profit margin.
Prior to her tenure at Warner Bros. she was Senior Director of A&R at RCA Records and Director of A&R for EMI Records. She is a graduate of the University of California, Berkley and maintains very strong relationships with the music industry top recording artists, producers, executives and music publishers.
“When I was introduced to TuneGO and TuneGO Music Group’s mission, I knew this was the place for me, they want to change the status quo. The music industry has become very corporate and buttoned-up and very afraid to take chances on new artists. TuneGO is just the opposite; all the platform wants to do is find new artists to champion,” said Ball. “They also value the artist and their music, it is what a record label is suppose to be.”
“Alison’s experience in the music industry is indisputable and her reputation as someone who gets the job done and is willing to go the extra mile for the artists she works with makes her the right person to join our team. I’m a believer in Alison’s ability to make great things happen for the artists who are part of our platform,” added Kohl.
TuneGO, which is free for artists and fans, is continuously monitoring its music platform, searching for artists who have a high TuneGO SCORE. Artists activity through TuneGO’s website and apps builds the score and is based on a number of criteria such as social media following, fan engagement, song plays, streaming and download activity, live performance and industry professional reviews. A high score can provide artists access to career-boosting benefits including sync licensing contracts, airtime on the TuneGO radio network, music reviews and feedback by some of the world’s most accomplished producers, introductions to major music labels, the production of music and music videos, and more.
About TuneGO® Inc.
TuneGO® Inc. is a music platform and interactive community that connects independent artists with a global community of music fans and industry professionals. TuneGO helps independent musicians and singers build their fan base and grow as artists through personalized career development tools. With its proprietary TuneGO SCORE, built through artist activity and fan engagement on the TuneGO website and apps, a high score leads to additional benefits including sync licensing contacts, airtime on TuneGO radio, music reviews and feedback from some of the world’s most accomplished producers, and more. TuneGO SCORE’s predictive model incorporates big data, offering unprecedented insight as to the future success of an artist leading to new music that entertains music fans around the world. For more information visit www.TuneGO.com, or contact TuneGO at info@TuneGO.com. The TuneGO app is available at the iTunes Store and Google Play and is free to download.
About TuneGO Music Group
TuneGO Music Group (TMG) is an independent and innovative record label that utilizes “Big Data” from TuneGO to identify and develop emerging artists with mainstream potential. By providing career development support, artist mentoring, song and video production, marketing and publishing services, TMG prepares and promotes talent for top-tier label, performance and distribution opportunities. TuneGO Music Group is a wholly owned subsidiary of TuneGO, Inc. For more information please visit www.tunegomusicgroup.com or contact firstname.lastname@example.org.